Oleg wasn’t chasing a business idea back in October 2013. He was simply tired of the way software treated color in his own photographs. So he built a better way — one that actually respected how colors live and breathe together in a real image. That small experiment became the color grid. Twelve years later, the mission is exactly the same: find the part of your workflow that drains you, and take it away.
Same logic, different world
Six years have passed since Heal, and 13 years since the color grid. We’ve watched the world of AI change around us. Every week brings another tool that can conjure an entire portrait from a few words.
Retouch4me was built for a different purpose. For photographers who actually go out and shoot. For retouchers who open raw files and turn them into something honest and alive. For videographers racing against deadlines. People with real craft who don’t need software that replaces their judgement — they need software that removes the exhausting routine and hands the creative control straight back.
Every model we’ve built was trained from scratch on professionally retouched images. That’s why the results are indistinguishable from a skilled retoucher’s work: natural skin textures, preserved detail. The retouched image lands on a separate, fully adjustable layer, so you decide exactly how much AI influence makes it into the final image.
It works inside the software you already use — Photoshop, Lightroom, Capture One, DaVinci Resolve, Retouch4me Photoshop Panel, Retouch4me Arams and Apex. And it fits how you actually work: perpetual licenses with free updates forever, subscriptions, or cloud processing for smaller volumes.
Photographers who’ve made it part of their routine tell us they got back up to 80% of the time they once spent on manual repetitive retouching. For anyone with a shooting schedule and client deadlines, that’s not a small thing.
The people who built it with us
None of this would have happened without the people who joined early. Photographers, retouchers, and videographers shaped how every Retouch4me tool was created. You sent screenshots, argued about RAW files in the comments, and told us exactly where the pain was.
Most of the tools in the suite exist because one of you hit a wall and said, “This part takes me two hours and I hate it.” What you need shapes what we build, and it always has.
What’s coming — and why
The next tools follow the same logic as before.
Arams is already here — handling the exhausting work of culling hundreds of similar frames and applying consistent color across a full shoot. MyShot takes images straight from your camera and delivers retouched results before the session is even over — your client can review and request changes on the spot, from any device. By the time you’ve packed up your gear, the work is done.
And we’ve been quietly working on something new: AI-powered color correction that follows the same principle as everything else we’ve built — remove the mechanical work, preserve your creative voice. Color grading is one of the biggest time sinks in any photographer’s workflow, and it’s an area where many people need help who’ve never touched a retouching tool before. This one is for them too.
More soon.
To you
To every one of you who tested early builds, left feedback, posted before-and-afters, bought a license, or told a fellow photographer about the tool that saved them three hours on a random Tuesday night: this company belongs to you as much as it belongs to us. Here’s to fewer hours retouching and more hours shooting!
— Oleg, Vitaly, Alexey, and the entire Retouch4me team